Who is responsible for your data
Gemini Mehta, trading as Apothecary Essence, is the data controller for the personal information described on this page. Questions and privacy requests can be sent to enquiries@apothecaryessence.com.
Information we collect and why
We may collect contact details, billing and delivery information, order and payment details, messages you send us, marketing preferences, and technical information about how you use the website.
- We use customer and order information to fulfil purchases, provide support and keep required transaction records.
- We use communications to answer enquiries, manage our relationship with you and establish or defend legal claims.
- We use technical and usage information to operate, secure and improve the website and understand how it is used.
- We use marketing preferences to send communications you have requested. You can unsubscribe at any time.
We rely on the performance of our contract with you, compliance with legal duties, consent where required, and our legitimate interests in operating and improving the business.
Sharing and international processing
We share information only where needed with service providers that help us run the store, process payments, deliver orders, host the website, provide communications or meet legal obligations. Wix and its payment and commerce services may process information needed for your basket, checkout and order.
Some providers may process data outside the UK. Where this happens, we require appropriate safeguards under applicable data-protection law.
How long we keep information
We keep personal information only for as long as it is needed for the purpose collected, including legal, accounting and reporting requirements. Customer and transaction records required for tax purposes are normally kept for six years after the customer relationship ends. Anonymous information that can no longer identify you may be kept for longer.
Your rights
Depending on the circumstances, you may ask for access to your information, correction, deletion, restriction, portability, or object to its use. You may withdraw consent at any time where consent is the basis for processing.
Email us to make a request. We may need to verify your identity and will usually respond within one month. You may also complain to the UK Information Commissioner’s Office, although we welcome the chance to address your concern first.
Cookies
Cookies are small files stored on your device. We use essential cookies and similar storage so the website, basket and checkout can function. Service providers may also use security, preference and performance cookies. Some cookies last only for a browsing session; others remain for a set period.
You can block or delete cookies using your browser settings. Blocking essential cookies may prevent the basket, checkout or other parts of the site from working properly.
Other websites and updates
Links to third-party websites are provided for convenience. Their privacy practices are controlled by them, not Apothecary Essence. We may update this notice when our services or legal obligations change, so please check this page from time to time.